“Oh shoot, how am I going to package my candles?”
It’s ok. Breathe. You aren’t the only one facing this! When it comes to packaging your candle tins, you’ve got options. So, let’s explore the top 3 things you should consider as a small business when it comes to making a smart choice for shipping your candles.
It really doesn’t matter how awesome your candle is if it arrives to your customer damaged. Returned items as a result of shipping damage is the last thing you want to deal with. Why? You put all of this effort into making your candles exactly how you want and market them to a customer who falls in love with them, only to have them arrive damaged. Then, you and your customer have to go through the return process which means a refunded order, more shipping costs, wasted time, energy, and (arguably most importantly) an upset customer.
For candles, packaging is a huge deal and is undoubtedly a large part of what makes your product unique. Maybe you would like to create an unboxing experience for your customer. Our favorite reference for this is (surprise, surprise) Apple. Apple’s products share many commonalities; among them is presentation. People love great unboxing experiences! Apple’s packaging appropriately reflects the product, it’s price, and image.
There is no reason why you can’t achieve this.
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