View a complete list of all containers we offer packaging for, organized by distributor
UPS Ground-tested. Designed for safe shipping. No more bubble wrap.
Elevate your store shelf and pop-up market packaging game
Scale your brand with cost-efficiency and product safety you can rely on
Flush Packaging is the official packaging partner of CandleScience
View a complete list of all containers we offer packaging for, organized by distributor
UPS Ground-tested. Designed for safe shipping. No more bubble wrap.
Elevate your store shelf and pop-up market packaging game
Scale your brand with cost-efficiency and product safety you can rely on
Flush Packaging is the official packaging partner of CandleScience
May 26, 2022 3 min read
One of the most interesting statistics among e-commerce businesses is product return rates when compared to brick-and-mortar stores. In 2021, the average rate of returns for online purchases was 30%. Among returned orders, 20% were due to customers receiving damaged product. (source: invespcpro).
Filing a UPS claim is quite literally the worst thing ever. I would rather fold 30 fitted bed sheets than spend my time filling out the paperwork for a damage claim. The paperwork combined with the back and forth emails with a claims department and the weeks (yes, weeks) of waiting to finally receive a check in the mail is something that is barrrrrely tolerable as a one-off occurrence – let alone at scale as your business grows. All this equals wasted money, wasted time, and unhappy shoppers who are already impatient to begin with.
Proper packaging and safe product shipping has the opportunity to provide a competitive edge for your business. We believe in packaging that minimizes/eliminates damage while maximizing product protection and unboxing aesthetics to put your brand in a position to succeed among countless competitors.
Try to view packaging as an opportunity to add value to your product rather than dealing with it as a cost center.
Here are a few tips to consider. This is advice that I have shared with businesses over the years as a packaging consultant. I still adhere to them today when developing Flush products. I believe changing the fundamental way we view packaging creates an environment to capitalize on an opportunity to get the most out of your packaging.
The costs of dealing with damaged products can be crippling. The combination of costs for replacing broken items, paying for a replacement shipping label, and the time a customer remains without product impacts the reputation of your business and greatly reduces the chances of a customer returning to purchase again. However with a fresh outlook towards protective packaging, small e-commerce businesses can better navigate the harsh realities of shipping to reach new levels of growth.
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