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Packaging Don'ts: An Unboxer's Point of View

May 31, 2019 2 min read

Packaging dos and don'ts for e-commerce businesses

Let's take a quick peek at a few things we think should be avoided when it comes to packaging. Let's call these, "Packaging Don'ts":

Don't Make It Hard To Open

Products that are wrapped and taped tightly in things like bubble wrap are scary to open. Unless your customer has the dexterity of a brain surgeon, you're running the risk of product damage with scissors, a knife, a box-cutter, or whatever else they have within arms-reach at the time to open a box.

Don’t Make A Mess

How many times have you opened a box only to be greeted by an explosion of packing peanuts?

Fun Fact

Did you know that 100% of people who order products online don’t like picking up packing peanuts off the floor?

Don't Over-pack

Everyone wants their product to arrive safely. So why not just add an extra layer of bubble wrap for good measure? The problem is that without knowing whether or not it's necessary, you could be wasting expensive packaging material and contributing to the disposal of unneeded packaging. For the long term, it's important to strike a balance of protection and cost.


Reddit post of an Amazon shipment of nail polish in a giant box.

For gosh sakes, don't. Just don't.

Photo Credit: Original Reddit Post

Don't Under-pack

I don't know about you but if I hear rattling or loose product in a box that just arrived on my doorstep, I'm having a mini panic attack. Should I open it and check? Should I just send it back? Probably not the best first impression to leave on a customer. Even if your product isn't very sensitive to movement, it is more important to have a package arrive with integrity and confidence than one that may run the risk of coming off as sloppy. This is especially important if your efforts are focused on getting your customers to reorder.

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