Stand Out (Or Blend In) With These Two Custom Printing Options
August 21, 2023
Custom printing has revolutionized the packaging industry, allowing businesses to create on-brand, unique, and eye-catching designs for their product boxes. With the right combination of creativity and customization, a box can be transformed into a visually stunning piece that not only protects the product but also captivates the customer’s attention.
Custom printing offers endless possibilities for creating visually appealing boxes. By incorporating innovative designs, vibrant colors, and unique patterns, businesses can make their packaging stand out from the competition.
By including logos, taglines, or even custom fonts, businesses can reinforce their brand identity and create a cohesive visual experience. This attention to branding not only enhances the box's appearance but also helps in building brand recognition and loyalty.
Reverse-out printing is a unique way to make a box stand out with custom printing. This technique involves using the negative space of a printed area to create the image, resulting in a visually striking and unique design. By utilizing reverse-out printing, businesses can create a sense of depth and dimension on their boxes.
Whether it's creating depth and dimension, experimenting with shapes and patterns, or using contrasting colors, reverse-out printing offers endless possibilities for creating unique, remarkable packaging. By incorporating this technique into their packaging design, businesses can enhance their brand image, captivate consumers, and ultimately boost sales.
Printing Inside The Box
Printing on the inside of the box while leaving the outside unprinted is a great, cost-effective way to make your boxes stand out from the rest with custom printing.
This technique offers several advantages that go beyond aesthetics. Firstly, printing on the inside of the box can significantly lower printing costs.
By only printing on one side, businesses can save on ink, materials, and production time. This cost-saving measure can be particularly beneficial for small businesses or those operating on a tight budget. Additionally, by reducing the amount of printing required, companies can also contribute to environmental sustainability by minimizing waste.
Furthermore, printing on the inside of the box can help lessen the chance of package theft. In recent years, the rise of porch pirates has become a major problem and concern for both businesses and consumers. These thieves tend to target packages that appear valuable or attractive from the outside. By keeping the outside of the box unprinted, businesses can reduce the risk of theft as potential thieves are less likely to be enticed by the contents of the package. This added layer of security can provide peace of mind to both businesses and customers.
It is also worth noting that most carriers will not cover packages for theft if they are printed very attractively on the outside. This is because an eye-catching design can draw attention and increase the likelihood of theft. By printing on the inside of the box, businesses can avoid potential issues with insurance coverage and ensure that their packages are protected during transit.
By reducing printing costs and minimizing the risk of package theft, businesses can enhance their packaging while also protecting their products and maintaining customer satisfaction. This approach not only makes the box aesthetically pleasing and provides an on-brand unboxing experience, but also addresses practical concerns in the shipping and delivery process.